For a number of years, the mushroom market in Germany has differed from that of other European markets: firstly, its hypermarkets and supermarkets have continually demanded manufacturer-brand or own-brand products in jars, and secondly, the hard discount sector has developed continually and now accounts for most of the volumes of mushrooms sold in the country.

These two circuits also demonstrate precise needs for different types of bottled mushrooms, a category that can be more easily produced in Poland due to the availability of ingredients and transformation facilities.

In addition, a presence in such a specific market requires a sales structure capable of reconciling and understanding of local consumers and the ability to supply the market effectively from different sources.

This is why France Champignon created France Champignon GmbH, its sales subsidiary dedicated to the German market, situated in Düsseldorf.